Question 1

Define ethos in the context of persuasive rhetoric.

Accepted Answer

Ethos is the appeal to credibility, where a speaker convinces the audience of their trustworthiness and expertise.

Question 2

Which of the following best describes logos?

Accepted Answer

The use of logic, reason, and evidence to persuade an audience.

Question 3

Explain how pathos can be used in advertising.

Accepted Answer

Pathos in advertising involves appealing to the audience's emotions, such as insecurities or desires, to make a product more appealing.

Question 4

Identify the persuasive appeal used in the following statement: 'As a doctor with 20 years of experience, I can assure you this treatment is safe.'

Accepted Answer

Ethos

Question 5

Give an example of how logos might be used to argue for a new environmental policy.

Accepted Answer

Presenting statistical data on pollution levels and their impact on public health to demonstrate the need for the policy.

Ethos, Pathos, and Logos

Learning Objective