Introduction to Public Relations
Learning Objective
Define public relations and identify examples of PR in various contexts. Understand PR as a process and recognize the skills needed for a PR career. Describe the early history and evolution of PR.
Key Concepts
Public relations is the process of an organization communicating to its publics, which can include customers, employees, and even critics.
The Dove Campaign for Real Beauty increased annual sales by using real women in their marketing and starting conversations about standards of beauty.
The ALS Ice Bucket Challenge raised over $115 million by tying a competitive challenge with a quirky dare relevant to the symptoms of the disease.
Practice Questions
This lesson includes 3 practice questions to reinforce learning.
View questions preview
1. According to the video, what is the core function of public relations?
2. The Dove Campaign for Real Beauty is an example of public relations because it:
3. Explain how the World Wildlife Foundation used the #10YearChallenge to promote its mission.
Educational Video
What is Public Relations | Examples of PR in our World
Kent State University College of Communication and Information