Sneaker Marketing with Non-Profits

1. Explain why a non-profit organization might hesitate to spend money on advertising, according to the video.

2. How could a sneaker company and a non-profit organization benefit from partnering to market a new sneaker? Give at least two specific benefits for each.

3. Describe a specific marketing campaign idea that a sneaker company and a non-profit could use to promote their collaborative sneaker, based on the ideas presented in the video.