Choosing Customer Acquisition Channels

Grade 9β€’45 minutes

Learning Objective

I can evaluate the costs and benefits of various channels for acquiring new customers in a startup framework.

Practice Questions

This lesson includes 7 practice questions to reinforce learning.

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1. What are some potential marketing channels a startup might consider for acquiring new customers? List at least three.

2. Explain the importance of brainstorming marketing ideas in the context of customer acquisition for a startup.

3. Describe the process of selecting promising marketing channels. What criteria should a startup consider when making this selection?

...and 4 more questions

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