Marketing Plan Creation
Learning Objective
I can develop a basic marketing plan for a hypothetical product or service, including target audience and marketing strategies.
Practice Questions
This lesson includes 7 practice questions to reinforce learning.
View questions preview
1. Define what a marketing plan is and briefly explain its purpose for a business.
2. Explain the difference between a business mission and a marketing mission, providing an example of each for a hypothetical company that sells eco-friendly cleaning products.
3. Describe the importance of identifying buyer personas in the marketing planning process. What key characteristics should be considered when developing these personas?
...and 4 more questions
Educational Video
How To Write A Marketing Plan In 5 Easy Steps
HubSpot Marketing