Describe the difference between early adopters and the early/late majority in the context of organizational change.

Early adopters are willing to try new things even if they are not perfect, while the early/late majority are more cynical and practical, needing guarantees and proof before adopting a change.

How does the video suggest organizations should approach implementing change to create 'sticky change'?

Organizations should focus on identifying and targeting early adopters, allowing them to work out the kinks and build demand before introducing the change to the majority.

Adapting to Change in Organizations

Adult•45 minutes

Learning Objective

I can describe how organizations adapt to change.

Key Concepts

According to Simon Sinek, the answer to the question of whether we need to change should always be yes, because there is always opportunity to improve something.

People don't fear change itself, but rather sudden change or change that threatens them.

To effect change in an organization, focus on the early adopters who are willing to try new things, aiming for 15 to 18 percent market penetration to reach a tipping point.

Practice Questions

This lesson includes 10 practice questions to reinforce learning.

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1. According to the video, what is a fundamental characteristic of an infinite mindset?

2. Why do people often fear sudden change in an organization?

3. According to the law of diffusion, what percentage of the population are considered innovators?

...and 7 more questions

Educational Video

Navigate and Embrace Change | Simon Sinek

Simon Sinek

Learning Objective

Key Concepts

Practice Questions

Educational Video

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